MillerCoors and Sporting Kansas City, the defending MLS Cup champions, today announced a new sponsorship deal that makes Coors Light the club’s official domestic beer partner.
The partnership includes naming rights for the Coors Light Cold Zone, an exclusive terrace area in the southwest corner of Sporting Park for legal-drinking-age fans to enjoy all-inclusive food and beverage options during Sporting Kansas City home matches. Tickets to the Coors Light Cold Zone are available online at Ticketmaster.com or by calling 888-4KC-GOAL.
“We are pleased to introduce Coors Light as the team’s official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games from one of the most popular locations at Sporting Park.”
For Coors Light, the Cold Zone is just the beginning of the plan to support Sporting Kansas City and its fans. The team’s “We Defend Together” marketing campaign will be featured on Coors Light out-of-home advertising and retail point-of-sale materials throughout the Kansas City area. The brand also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to future games. Additionally, Coors Light will give away VIP experiences that will include Sporting KC tickets, a behind-the-scenes stadium tour and on-field access during pre-game warm-ups.
At all Sporting KC home games, Coors Light will host a designated driver booth on the concourse level at Sporting Park. People who pledge to be a designated driver and help others get home safely will have the chance to win tickets to upcoming Sporting KC games.
“Sporting Kansas City has been one of the strongest teams in MLS since its debut, but has made especially impressive strides over the past three years,” said Michael Lowe, MillerCoors general manager-sales for Kansas, Missouri and Oklahoma. “By opening Sporting Park and winning the U.S. Open Cup and the MLS cup, the team has developed a rabid fan base that contributes to a great experience throughout the season. With Coors Light, we’re thrilled to do our part to make that experience even better.”
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
