Sporting Kansas City today announced that they have selected Legends Hospitality to operate all on-site food and beverage concessions and premium catering at Sporting Park. Terms of the multi-year partnership were not announced.
Legends is developing a new culinary program based on popular regional fare, quality and customer service that will debut at Sporting Park during Sporting Kansas City’s 2015 home opener on March 8 versus the New York Red Bulls.
“The guest experience at Sporting Park is extremely important to all of us at Sporting Kansas City and partnering with Legends will help take the dining experience to the next level,” said Sporting KC Chief Revenue Officer Jake Reid. “Legends aligns perfectly with our philosophy around continuing to make Sporting Park a world-class venue and we are thrilled to kick off the partnership for the upcoming season.”
“It is an honor to be selected by Sporting Kansas City,” said Shervin Mirhashemi, Legends President and Chief Operating Officer. “We look forward to working closely with them to develop and feature new innovative food concepts and amenities for their guests through a commitment to quality, regional cuisine and a first-class atmosphere built on the highest level of customer service.”
Since opening in June 2011, Sporting Park has hosted many of the biggest matches in American soccer including including the 2013 MLS Cup Final, 2013 MLS All-Star Game, 2012 Lamar Hunt U.S. Open Cup Final and World Cup qualifying matches for both the U.S. Men’s National Team and the U.S. Women’s National Team.
“This is a powerful addition to the Legends growing list of marquee clients,” said Mike Tomon, Legends President, North American Sports and Events. “In Sporting KC we share similar values and views that will enable us to make a positive impact on the guest experience from the moment they arrive at Sporting Park to the moment they leave and beyond.”
Sporting Kansas City joins an impressive list of Legends Hospitality professional sports partners including: New York Yankees (Yankee Stadium), Dallas Cowboys (AT&T Stadium), Los Angeles Angels (Angel Stadium), Prudential Center (New Jersey Devils), and Etihad Stadium (Manchester City).
About Legends
Legends (www.legends.net) has created a legacy of success, delivery and results with the icons of global sports, entertainment and business. Our passion for delivering remarkable experiences, at every occasion, has enabled us to redefine the role of a solutions provider and set a new expectation within the industry.
Legends is an industry leading sports entertainment company with multiple best-in-class disciplines including: Legends Global Planning which provides project feasibility, project development, and analytics; Legends Global Sales, which offers team owners, facility operators and athletic departments premium and individual ticket sales and service, PSL sales execution, sponsorship and naming rights capabilities, stadium/arena tours, special event sales and sales training; and Legends Hospitality, the premier provider of general concessions, premium food & beverage, catering, and retail merchandise.
