Sporting Kansas City introduced the club's 2015 marketing campaign "Made in Kansas City" on Sunday with a pair of 30-second TV spots during the 57th annual Grammy Awards. Today, Sporting KC unveiled three new billboards around the metropolitan area to compliment the commercials and will be releasing another billboard on Feb. 16.
MLS All-Stars Matt Besler, Dom Dwyer, Roger Espinoza and Graham Zusi are all a focal point of the new marketing initiative and are showcased in the latest outdoor advertisements.
I-35 & Mill Street (Feb. 16)
I-35 & Southwest Trafficway (Feb. 9) | I-435 & Raytown Road (Feb. 9)
I-29 & I-35 (Feb. 9)
Zusi, Dwyer, Espinoza and Besler (the Sporting KC captain's billboard will surface in late May) all rose to stardom during their time with Kansas City under the helm of Manager Peter Vermes and highlight a talented roster for the club's 20th season in 2015.
Sporting Kansas City opens their MLS season at Sporting Park against the New York Red Bulls at 6 p.m. CT on Sunday, March 8. A limited number of tickets remain available and can be purchased online at Ticketmaster.com.
